Pumice T. Mendola

pumicet@pumicet.com
Download Digital Portfolio (PDF)

SUMMARY

• Proficient in graphic design for print and web
• Knowledgeable in HTML, CSS, and web traffic reporting (Google Analytics)
• Well-versed in writing for professional / corporate audiences
• Experienced in photography and photo editing
• Skilled in audio and video editing

EXPERIENCE

M&T Bank, Commercial Planning & Analysis
Sr. Marketing Administrator
March 2011–Present

• Development, creation, and implementation of marketing support materials
• Provide highly visible and strategic advertising, promotional and marketing support (campaigns, flyers, ads, postcards, etc.) for business units within the Commercial Bank
• Develop and coordinate sales and training conferences for three regions
• Interpret market conditions and potentials
• Recommend and implement strategies to achieve business marketing goals
• Review and evaluate effectiveness of marketing materials

Freelance / Self-Employed
Graphic / Web Design & Marketing
January 2010–Present

• Management of social media campaigns and accounts
• Design and develop websites
• Audio production

Counsel Financial Services / Plaintiff Support Services, Williamsville, NY
Creative Director / Senior Art Director
September 2007–December 2009

• Developed marketing campaigns
• Designed print advertisements, marketing collateral,and application forms
• Created corporate presentations for potential investors
• Managed branding for core and sister companies
• Produced videos and animation for use on television, online, and at trade shows
• Coordinated and directed location shots with videographers
• Designed trade-show booth displays, layouts and signage for use at national conventions
• Designed and maintained websites

COMMUNITY AFFILIATIONS

The Barkyard (Buffalo Off-Leash Area Inc.), Buffalo, NY
Marketing Chair
February 2009–Present

• Provide graphic design for marketing materials, events, signage, and collateral
• Web design and maintenance

TECHNICAL COMPETENCIES

Software

• Adobe Creative Suite (Photoshop, InDesign, Dreamweaver,Illustrator, After Effects, Premier, Flash)
• WordPress
• Microsoft Office
• Sony Sound Forge, Vegas, and ACID
• CorelDRAW X4
• Google SketchUp Pro