Pumice T. Mendola

(716) 310-5723
pumicet@pumicet.com

Download Digital Portfolio (PDF)

SUMMARY

• Proficient in graphic design for print and web
• Well-versed in writing for professional / corporate audiences
• Knowledgeable in HTML, CSS, and web traffic reporting (Google Analytics)
• Experienced in photography and photo editing
• Skilled in audio and video editing

EXPERIENCE

M&T Bank, Commercial Planning & Analysis
Sr. Marketing Administrator
March 2011–Present

• Development, creation, and implementation of marketing support materials
• Provide highly visible and strategic advertising, promotional and marketing support (campaigns, flyers, ads, postcards, etc.) for business units within the Commercial Bank
• Interpret market conditions and potentials
• Recommend and implement strategies to achieve business marketing goals
• Review and evaluate effectiveness of marketing materials

Freelance / Self-Employed
Graphic Design, Web, Video & Marketing
January 2010–March 2011

Counsel Financial Services / Plaintiff Support Services, Williamsville, NY
Creative Director / Senior Art Director
September 2007–December 2009

• Developed marketing campaigns
• Designed print advertisements, marketing collateral,and application forms
• Created corporate presentations for potential investors
• Managed branding for core and sister companies
• Produced videos and animation for use on television, online, and at trade shows
• Coordinated and directed location shots with videographers
• Designed trade-show booth displays, layouts and signage for use at national conventions
• Designed and maintained websites

MWT Architecture, Williamsville, NY
Web Developer / Graphic Artist
August 2004–September 2007

• Developed and maintained several websites, and pay-per-click (PPC) campaigns
• Created and maintained company portfolios and marketing materials
• Created color renderings of elevations, site plans and floor plans, as well as 3-D concepts for proposed projects
• Coordinated outsourcing of 3-D renderings
• Photographed projects

D’Youville College, Buffalo, NY
Publications Designer
June 2004 – August 2004

• Designed print advertisements, brochures and publications
• Coordinated print production

AAkron Rule Corp., Akron, NY
Creative Director
August 2002–February 2004

• Designed print advertisements, flyers, catalogs, logos, product packaging and brochures
• Photographed products for use in catalogs, flyers, and Web
• Created mock-up images of prototypes prior to availability of mass-produced items

Art Director
October 1999–August 2002

• Supervised, hired, and trained department of graphic artists
• Provided employee performance reviews
• Communicated with other departments on behalf of the art department

Graphic Artist
May 1996–Oct. 1999

COMMUNITY AFFILIATIONS

The Barkyard (Buffalo Off-Leash Area Inc.), Buffalo, NY
Marketing Chair
February 2009–Present

• Provide graphic design for marketing materials, events, signage, and collateral
• Web design and maintenance

TECHNICAL COMPETENCIES

Software

• Adobe Creative Suite (Photoshop, InDesign, Illustrator, After Effects, Dreamweaver, Flash)
• CorelDRAW X4
• Microsoft Office
• Sony Sound Forge, Vegas, and ACID
• Google SketchUp Pro