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Archive for the ‘Branding’ Category

Netflix Renames Its Online DVD Rental Qwikster

Monday, September 19th, 2011

Netflix can’t win. Don’t get me wrong, I’ve been a fan of theirs for a long time. I used to get new DVDs in the mail several times a week, and I was thrilled when they added streaming. They were on the right path: become the best source for movies, documentaries, TV series, and pretty much anything you’d watch on TV.

Then Netflix blew it. They got all complicated (read: greedy) and decided to separate their rental plans. Streaming was no longer a free add-in for their DVD plans. They’ve officially jumped the shark. Way to go, Fonzie.

It was bad enough to split the pricing, but now, those of you who have both DVDs and streaming will have to build your queues on two completely separate websites. Talk about going in the wrong direction. Not only has Netflix missed their chance to let their users share their viewing experience on social networks, now their users can’t even share their ratings of DVDs alongside their ratings of streamed videos. WTF, Netflix? I mean Qwikster. I mean Qwikflix. I have no idea who to complain to!!

Twelve Hours in a City

Friday, August 21st, 2009

I’ve been working on some branding for a couple of guys who are traveling around the United States for 31 days, spending 12 hours in each city. Sean Gregory of Time.com thinks they’re crazy, but the local media here in Buffalo, NY seems pretty optimistic about the plan.