The one-man Swiss Army Knife of design™

Archive for November, 2009

Gotham is Everywhere

Wednesday, November 4th, 2009

I’m not sure if this is just one of those things that you only notice after you’ve bought one (like when you buy a new car, all you see on the road are other cars just like yours), but I keep seeing Gotham everywhere I look.

Gotham font sample

I started using it about a year ago for one of the companies I work for. We also use it on all the marketing materials for The Barkyard, per the style guide provided by the creators of the logo and brand, The Martin Group.

To me, Gotham may very well be the perfect font, so I really don’t mind seeing it everywhere. I’ve decided to post each time I have a #GothamSpotting on my Twitter feed. Feel free to follow along.

See also: Font of the Year and Gotham in Ten Years.